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Traditional advertising is irreplaceable, everyone agrees that. Televisions, newspapers, banners and other traditional mass media are still needed to convey advertising messages. However, with the increasing popularity of internet, social networks and mobile, small and local businesses cannot keep ignoring the advantages of online advertising in order to gain more customers and wider sales area. The internet and web are just like big doors for small business owners to open – and there is no easier way to reach a broad audience for less effort and cost. But it is important to keep in mind that business owners should be aware of the different ways to use the web as a marketing media or else it will end up wasting time and missing out on new business opportunities.
However, according to the survey recently conducted by Simply.com on small businesses in the UK, only 31 percent of the businesses ever did an online advertising. Most of them advertised directly (75%), some used an online marketing agency, and the others did both with average budget less than £10,000 per year. Oddly, other result of the survey showed that 51% of respondents who did online advertising said their advertising was not profitable for them and 54% said the site traffic and exposure increased but very little converted into sales. Our big questions: Is advertising failing on the web and internet? Does a successful online advertising need bigger budget? Did these respondents have a bad online advertising management? In fact, there are many challenges to be success in online business competition.
There is a question around between doing online advertising directly and hiring an agency to advertise. However, online advertising has the complexity of analysis. It requires a thorough understanding of keyword research, keyword competition, search engine traffic, on-page and off-page optimization, ad placement, link building, online reputation building and the most important is how to convert traffic into sales and profits. Many small businesses ignore these areas; they just set up Google advertising campaigns / Google AdWords and think it will work without having knowledge of strategic advertising management. They fail, and waste time and money. In fact, people hate to click banner ads, and if they click, they will just leave it and you get no sales.
Of course, professional search marketing agencies can greatly help small businesses to manage their online advertising campaigns. Their experience and expertise will be able to provide the best strategies in implementing an advertising campaign, including developing owner’s website, search engine optimization, online reputation building and so on depending on the extent of their retainer.
But once again, the small businesses are at a crossroad. Using an online marketing agency is too expensive for their budget. They have to sign a long term contract and pay a large amount of money each month. This is very difficult for small businesses. Therefore, simply.com as a professional online marketing agency that understand small businesses, offers targeted online advertising service with no associated costs. There is no monthly fees and no hidden costs, no contract (customers simply pay for the clicks) and low minimum budget from just £5.
Simply.com is a professional online advertising company that offers no obligation targeted website advertising and Google advertising. They make it simple, as their strong support team and qualified AdWords professionals will monitor and optimize the campaigns you set up in real time based on both contextual and behavioral targeting. However, customers can run both Google AdWords and Simply Network advertising, including Search Partners like AOL, CompuServe and Netscape, content network like the New York Times and thousands of premium website that have joined the Simply Publisher program. For more information, visit www.simply.com.
Tags: google advertising, google adwords, google adwords campaigns, low cost online advertising, online advertising, online advertising service, simply pay per click, targeted website advertising